Perhaps you've never worked with a copywriter before. I'm not surprised. It's not something you may want to do either... I get that too.
And... when it becomes time to grow your business again (some more) you may want to look to a professional if writing and marketing don't play a big role in your "Strengths Skill Set".
(For those who have worked with a pro prior to this message, this is a little referral refresher.)
A copywriter can help suss out and connect the dots with your desired customers. She can speak to them in their language for your business. She can do this effectively and concisely in order to grow your email list, refresh and renew previous customers, and to improve sales.
Here's a bit of what you need to bring to a copywriter:
What's the problem?
Not your problem as an owner... your customer's problem.
What ELSE is the problem?
Could be you go deeper into that main problem, or there's a secondary problem that also looms pretty large for your customers.
That's the essence of a beginning. There's plenty more... but this is a fantastic start.
Thinking of you... and writing the words that work,