Wendy Sloneker: Direct Response Copywriter
  • Home
  • About me
  • Writing Examples
  • Contact

What To Bring To a Copywriter

9/9/2019

 
Perhaps you've never worked with a copywriter before. I'm not surprised. It's not something you may want to do either... I get that too. 

And... when it becomes time to grow your business again (some more) you may want to look to a professional if writing and marketing don't play a big role in your "Strengths Skill Set".

(For those who have worked with a pro prior to this message, this is a little referral refresher.)

A copywriter can help suss out and connect the dots with your desired customers. She can speak to them in their language for your business. She can do this effectively and concisely in order to grow your email list, refresh and renew previous customers, and to improve sales. 

Here's a bit of what you need to bring to a copywriter:

What's the problem?
Not your problem as an owner... your customer's problem. 
Main problem. 

and then...

What ELSE is the problem?
Could be you go deeper into that main problem, or there's a secondary problem that also looms pretty large for your customers.

That's the essence of a beginning. There's plenty more... but this is a fantastic start.

Thinking of you... and writing the words that work,

Wendy

Comments are closed.

    You Ready?

    Hi. Welcome! C'mon! :)

    Categories

    All
    Author's Notes
    Content Planning
    EnCOURAGEment
    For Entrepreneurs & Owners

    RSS Feed

Copyright 2011-2019   All rights reserved.


WENDY SLONEKER
​

​info@wendysloneker.com

2850 SW YANCY ST, MAILSTOP 150, SEATTLE, WA 98126 UNITED STATES

Privacy policy
  • Home
  • About me
  • Writing Examples
  • Contact