Hi. Wendy here with one thing... one tiny thing... about storytelling.
Yes, you have spoken!
This is the beginning of fulfillment on requests for topics!
Allow me to put your mind at ease when I confirm I am not talking
about "novel writing", "fiction writing", or "book writing".
I'm talking about elements, ideas, and this one small thing
to put your attention on when you're sprawled on the couch,
binging popcorn and Netflix.
Notice where a story... or show... picks up and drops off.
Where they leave you, where they pick you back up again.
Every show does this. Every movie does this.
Heck, every book does this, but it's easier for you to notice
in a movie or in a tv show, especially since we're all on
the verge of a weekend :)
What are the exciting moments?
Which moments are they highlighting when they leave you
hanging at the end of a season? (Those jerks!)
Suspense, action, romance... marketing!
Because, my friends, every episode in a season including the last
one BEFORE the cliffhanger is marketing.
The sale of the next episode of the new season?
That, my friends, is in the last minute of the season's final episode.
Conversion for the next season happens in the final
moments of a season finale.
Storytelling in marketing has a lot to do with emotion.
Well, more specifically, a rollercoaster ride of emotions.
Where you leave your audience to fill in the blanks, where you
pick them up again to show them something relevant, poignant,
As we talk in various posts about marketing and storytelling,
begin to go deeper into analyzing the media you already consume.
For now...your main homework is to simply notice.
Enjoy your weekend, m'dears!... I'll be back here on the blog tomorrow.
PS - How would you rate yourself in follow-up systems?
I'm putting an email package together that is focused on follow-up
... because that's where your money is... it's in the follow-up.
PPS - Opt-in for daily enCOURAGEment... because growth takes guts.