Planning can happen aaany time of the year. So, even though it happens to be January, I'm going to be talking about content planning and marketing throughout the year.
Yes, I've been talking about it for years now... but I'll be talking about it here too.
Let's talk about Word of the Year for a sec, as the word -or phrase- you choose will inform your focus, goals, and even content message for as long as you intend to use it.
Now, I've already talked a bit about what my word of the year isn't... and will likely never be, so let's get on to the phrase that will inform the approach for this year:
You may have a single word that zooms in and clarifies precisely what you're going for this year. That is absolutely super!
Where are you in your process?
It could also be that the just-right word or phrase hasn't really landed for you yet. Also, perfectly acceptable. I've been thinking about this Word of the Year thing for weeks now... and am giving myself a rolling 12 months to continue to work toward refining and zooming in on my focus and goals.
Sometimes it just takes me a little more time than the light-speed that others seem to be travelling at all around me. Even though I'm working at my own pace, I am still making lots of progress, while being true to myself and respectful of a process that actually works for me.