Wendy here with one thing... one tiny thing... about storytelling.
You ready for another nugget?
Storytelling is about specifics... even in your marketing.
Whether it's videos, posts, web updates, even print collateral...
when you are zooming in on a pain point, symptom, fear, desire,
outcome, or result you'll be more effective when you use get into
Not ALLLLL the details to where you are slowing down the cadence
of the flow, but you'll want to paint pictures with colors, shades, and
tones of specific details.
Blue? What kind of blue? Saturated, classic navy blue? Speckly-fresh robin's
egg blue? Aquamarine? Ocean on a sunny day?
A clear blue that somehow changes between green and blue with every blink?
Dynamic? Fast or slow? Steady or erratic?
It adds dimension and emotion when you can bring your reader into this
kind of action.
Choose your moments that you zoom in on in your stories... slow them
down so your reader doesn't miss the moment.
Go back to every piece of media, either published or streaming, and see
if you can spot more specifics at critical moments.
Enjoy your weekend, m'dears!... I'll see you here again tomorrow.
Opt-in for daily enCOURAGEment... because growth takes guts.
Written expressly for owners and entrepreneurs. Daily.