Saw a really funny meme on social media a couple of minutes ago...
An author friend posted "Marked Safe from Mercury Retrograde."
But that isn't even the funny part...
While it's a clever saying, and while the planet Mercury going into retrograde (it appears to be going backward, in my understanding) has a reputation for communications going sour or haywire, or "things just getting weird"... missed flights, mixed messages, crashed computers...
It's really fun. #sarcasm
The funny part is... Mercury goes out of retrograde TOMORROW!
How do I know?
I just looked it up to make sure that it was actually over with... nope.
Perhaps it was a feeling of confidence that made them state that before they were out of the proverbial, mercurial woods?
The thing is, they said they were good (and I hope they are)... but it ain't over yet.
So let today's message be a little lesson about fact-checking because though my author friend may think she's outta the chaos woods, the fact is, she's not... Not until tomorrow.
And we all know the difference a day can make, don't we?
To be fair, she may not actually care. It's a funny line to share, right?
But the internet isn't always known for accuracy... and neither are human beings.
Building credibility by sharing reliable details can be a tricky, time-consuming business.
So today's message is about standing out by double-checking facts, data, or statistics prior to publishing or sharing them. Today's lesson was a very low-risk example, kind of a tosser... but it still makes a valid point.
Check your facts and timing. Then... Double-check!
Your audience and customers will thank you... and you will have yet another element of trust built between you.
All the best,
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