The topic today is something I've been thinking about since my early days as a content producer and copywriter. It's bugged me for a while... and now I just think I need to say something because I'm hearing it more and more.
Forgive me in advance, I am rarely rant-ish. But I can't afford to be vexed.
And this is directed towards, frankly, other marketers who I don't really associate with or refer business to because of what they say, and how they say it, with regard to this very topic.
I'll spill it now to put us all out of misery... the phrase that bugs is...
I'm soooo busy.
I don't know what they're trying to tell me when a marketer says, "I'm soooo busy" (or overwhelmed, or crazed, whatever).
Whatever their actual message is, what truly comes across is:
"I'm too busy."
Too busy for more work, more projects, more people to meet and get to know.
"Sooo busy" also translates to:
"My systems and business are the bosses of me."
Instead of the other way around.
Now, I'm not talking about my good friends who need to blow off steam every once in a while. The pros I associate with and share the business project with... you are the eager-to-do-a-good-job and the wow-there's-a-lot-going-on-right-now kind of busy.
No, you're good.
The message above is for the chronically "sooo busy." Every. Single. Time. And their answer then turns toward a list of details they are behind on, or worried about, not shared, not spoken... but spewed.
And this, while it's usually understandable every so often, is not fun when you've had that experience and are now just waiting for it... and kind of dreading even running into them... because you're just going to get a list of what they are behind with, or yes, soooo busy with. There's never anything under the list either. Nothing they are excited about, challenged by, looking forward to... nada.
Nope. I can't do it.
It's something along the line of, "check, please!" and "so good to see you (I'm not stopping). Take care!"
I don't trust the chronically "Sooo busy" with my referrals, my clients, and my shared projects. I can't because they are just not fun, and not at the level that feels good, productive, of service, and satisfying.
I just don't trust that they are in a place to command their business, talent, and skills to the point where their efforts to do an amazing job for my clients (and yes, my association with them) will come through.
I want and need my friends, clients, and new acquaintances to be well cared for in their projects! And I refer accordingly.
Words matter. Even in passing.
We are what we say we are. Aren't we?
I'm on the lookout for you... and for me too.
Thinking of you... and writing the words that work,
Opt-in for more daily messages like these:
enCOURAGEment... because growth takes guts.