The word "marketing" is vague, isn't it?
It used to be that marketing meant advertising... but that is no longer the case...
Some think that marketing means social media messaging and videos,
or tri-fold brochures, or business cards...
Those are tools of marketing.
Platforms and spaces for your messages.
Vehicles for your contact info?
But what is your real marketing?
Could your real marketing also be your above-average products or services?
If yes, (and I hope you've said "yes") I'd like to plant a seed for future thought now...
How will you improve your services and products
over the next 12 months in order to improve your marketing?
Customers are smart and getting smarter about purchasing.
Access to data is greater. There are creative people who are developing better options and faster solutions.
So how will you improve your services?
I invest in education and specialty courses (lately email)... but you can also ask your customers what it is they would like, love, or no longer need in your product lineup.
This is a tough one, so who you ask is going to be important here.
I work with a coach who is upbeat, a leader in his field, a delight to talk to, with a sense of humor. He also knows immediately how to share feedback and suggestions in a way that I can hear him and hear his message without taking it personally.
His critiques make me a better writer. Give me more to look for in terms of tools, options, approaches, empathy, and sensitivity.
Making my business better is better for me, my clients, my community. This is a win.
And critiques are tough.
I need gentleness and humor in shining a light on where I can improve.
And I didn't ask for critiques until I found the person I could not only respect but hear.
These may spark a start... there are many options to choose from...
I only ask that you begin considering how you will improve in the next year.
What sounds fun? Intriguing?
What are you curious about in your craft?
It's not a bad thing that there is always room for improvement.
It's just a question of how...
How do you want to improve your business and the quality of your marketing?
When you do one, you'll accomplish both.
Lotta love & thinking of you,
Your daily dose of enCOURAGEment is ready when you are.
Opt-in for enCOURAGEment... because growth takes guts.