Email copywriting and stats to fall in love with... and act on.
I got blindsided and no one is more surprised than me. I didn't see it coming, but now that it's here, it makes perfect sense. Email copywriting is my latest love, my friends.
And though it's rumored to be dead nearly every year. Allow me to assure you, email is definitely not dead. It's not the un-dead either, zombie-fans. But it's truly alive and kicking a$$.
I've got a few juicy stats at the ready... so be careful, you may be blindsided by email before you finish this article.
1st stat comes from Campaign Monitor
"Email marketing is the kind of the marketing kingdon with a 4400% ROI and $44 for every $1 spent."
Did you see hearts and stars just then? I'll admit I go a little weak in the knees at the prospect of a $44 for every dollar spent. Whoooo. Headrush.
Plus email is...
Trackable, inexpensive to set up and get going, it's a short form of copy, it's more personal since permission from and respect for the customer are at the foundation of the whole enterprise.
Experian has the 2nd stat
"Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue." – Experian
You do recall that your customers come to you as the source and expert resource, right? No one else can do what you do the way that you do it in your business. When your email messages are crafted with your market in mind, your messages will get opened, read, and then clicked on.
More personal... not less
It's time to get more personal, not less. This is how you stand out in a market... this is how you stand out as a person to another person who you are uniquely able to help. This is one way to do it... and it's been at your fingertips for years.
3rd and final stat from TechCrunch
"75% of Gmail’s 900M users access their accounts via mobile devices." –TechCrunch
The accessibility is there. With your customer's permission you can get right in their bag, pocket, or pack. You can be there at the gym with them, sitting on the sidelines at a soccer match, and in a few spare minutes after lunch.
Yes, let's not forget that you are competing with other emails in those inboxes but with the right messages, a personal touch, and real communication about what's important to them, you can do what very few other companies are willing to do.
I'd be thrilled to help you.
Just say the word... here.
And we'll get going.