Please, for the love of all things content-holy, please don't ever
use any kind of general variation on the following in your emails or
social media posts.
Please don't ever announce, as though it were the most awesome
thing ever, don't EVER say...
The real estate of a subject line is just way too valuable. You tank every
opportunity of getting any message opened with a line like that.
Would you name a blog post or title an article with that kind of vague
Or, how many of these blander-pants posts do you open, and actually expect
to find value?
I am e-begging you now... don't ever do it.
Pinky-promise me you won't!
I mean it. Don't ever do it.
And if you do, from this moment going forward, don't tell anyone
you know me or work with me...
Those are the words that don't ever work.
Thinking of you,
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