I just ate something new and spicy today.
Something I wouldn't normally try...
specifically, a kimchi quesadilla with a new friend down near the water taxi on Alki Beach.
Something new, nearly every day, is a good thing.
It doesn't have to be "big-stakes new"... just new for you.
It adds to your experience in life. It can also wake you up if you happen to be in a rut, or bored, or a bit depressed, or even...just ever-so-slightly unwilling.
See if you can coax yourself into some kind of safe, yet unknown, new experience.
The new things (the new experiences, really) make for all new material for you.
If all experience, good or bad, makes for material to be used later, then what can be new for you today?
That's what I like to live by. It helps me to re-frame (and move through) some of the unpleasant experiences as well. You may have heard me say, "this will be great material... later" or "this will be hilarious someday... not today". All to the good. All to useable experience.
And all material, when you think about it, may be used in marketing, connecting, or sharing in business or in better communication in your personal affairs. Or, yes, both.
So, what's new?
What CAN be new?
Like, no-cost new too... just for today.
Below are a few ideas to start with... I'm sure you will come up with more.
1. Explore a new street, or drive/ride/walk-thru an unfamiliar neighborhood.
2. Take photos with a new filter or camera app.
4. Pick up, try, and share a new fruit or food you've never tried before
5. Look out a window you've never looked out of before.
6. Lookup a new word in the dictionary, or find a synonym for a current favorite term.
One silly example
I was in Las Vegas YEARS ago and the friend I went with was determined to sit in every lobby and community space chair in the hotel during our stay. Even the elevator bay chairs on every floor, all of the lounge chairs by the pools (yes, more than 1 pool!)... I was annoyed with her... but it fit the bill to try something new. She sat in every seat to see what she could see.
If you're expecting to find something new or different, I'm sure you will.
You'll be on the lookout, awake, alert, and will likely spot a few other new things as well.
More material = more life well lived. Go get it.
Opt-in for daily enCOURAGEment... because growth takes guts.
I write & deliver via email... yes... every day. You're invited to check it out... always invited.
Sunday Night... and here we go :)
A note about expectancy... and the active stance of
being on the lookout for goodness.
Or prosperity. Or abundance.
Or new clients.
Heck, even a new kitten.
There is plenty of whatever it is you are seeking
to be had this week.
It is always there.
And there is always more.
The key is to be awake, alert, and expecting it.
We do tend to find what we are looking for, don't we?
So, as we prepare for the week ahead...
What exactly are you
on the lookout for this week?
What are you expecting to find this week
for your business and for yourself?
Expecting enCOURAGEment this week?
Great! Daily doses are availble... & delivered daily.
Opt-in now for enCOURAGEment... because growth takes guts.
Real quick, before the day runs out on me... a question...
What kind of boomerangs have you been throwing today?
I'll back up and give you some context...
Latest book I've been taking in has been Lead the Field
by Earl Nighingale...
And it's actually his question.
His way of sharing that whatever it is we send out in a day
is what will be coming back to us.
Another way of talking about karma, I suppose...
with more ooph
(because I think it may take something to throw a real boomerang).
So, it's been a full Saturday... what have you been able to send out
that is on its way back to you?
Being clear about what we send out is one way to
be present to the day,
claim what has or hasn't happened,
and be in expectation for what is to come.
Now, I want to note one thing about this boomerang exercise.
What you didn't throw could also be really important.
It could be that you did not hurl a boomerang of malice, jealousy,
anger, fear, pettiness... or some other negative aspect.
That is something I'd consider a win.
Food for thought.
This message is a little later in the day for me...
but it's about to be out... and...
I'd love for you to consider it as a boomerang of love, and friendship, and tenderness.
I hope you got it... and you'll send it back out soon too.
Daily enCOURAGEment is available toooo youuuuu! Did you know?
Opt-in now.... because growth in business and in life takes guts.
Wendy here with one thing... one tiny thing... about storytelling.
You ready for another nugget?
Storytelling is about specifics... even in your marketing.
Whether it's videos, posts, web updates, even print collateral...
when you are zooming in on a pain point, symptom, fear, desire,
outcome, or result you'll be more effective when you use get into
Not ALLLLL the details to where you are slowing down the cadence
of the flow, but you'll want to paint pictures with colors, shades, and
tones of specific details.
Blue? What kind of blue? Saturated, classic navy blue? Speckly-fresh robin's
egg blue? Aquamarine? Ocean on a sunny day?
A clear blue that somehow changes between green and blue with every blink?
Dynamic? Fast or slow? Steady or erratic?
It adds dimension and emotion when you can bring your reader into this
kind of action.
Choose your moments that you zoom in on in your stories... slow them
down so your reader doesn't miss the moment.
Go back to every piece of media, either published or streaming, and see
if you can spot more specifics at critical moments.
Enjoy your weekend, m'dears!... I'll see you here again tomorrow.
Opt-in for daily enCOURAGEment... because growth takes guts.
Written expressly for owners and entrepreneurs. Daily.
Please, for the love of all things content-holy, please don't ever
use any kind of general variation on the following in your emails or
social media posts.
Please don't ever announce, as though it were the most awesome
thing ever, don't EVER say...
The real estate of a subject line is just way too valuable. You tank every
opportunity of getting any message opened with a line like that.
Would you name a blog post or title an article with that kind of vague
Or, how many of these blander-pants posts do you open, and actually expect
to find value?
I am e-begging you now... don't ever do it.
Pinky-promise me you won't!
I mean it. Don't ever do it.
And if you do, from this moment going forward, don't tell anyone
you know me or work with me...
Those are the words that don't ever work.
Thinking of you,
Yes, get content prompts, tips, short funny stories, and enCOURAGEment delivered to your inbox daily. These e-notes are not written ahead. They are new and fresh each day, written specifically for entrepreneurs, owners, and freelancers.
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Annnnd we're back. Frankly, I'm not sure how long this message
is going to be today... it's been an interesting evening and morning so far...
Y'see, I've been prepping for a "procedure"... it's a new-to-me appointment
I get to experience now that I'm 50.
Know which one I'm talking about?
One more hint... it requires a.. clean digestion tract...
miles of clean guts... mostly upper and lower intestines and colon.
Yes. There it was. A colonoscopy.
And it hasn't been a "bad" experience...
more interesting than bad, I suppose.
Here's where I'm hoping to be helpful...
and don't worry, I won't get graphic ;)
Especially for creatives, writers, and those in sales...
If every experience can be a way to gain common ground,
then every experience has value in being observed.
Being the observer when I was drinking 3 gallons of salty
electrolytes made it easier to do... because I also took on the
game of observing everything about it.
The more you can observe, the more value you can bring...
the more dots you can connect... the more insight you can derive...
With deep or regular observation, you may also be more clear
in your offers, more specific in your terms, and possibly even
more compassionate in your day to day dealings.
All I know is... this appointment later this morning is already
proving valuable. Everything (everything!) can be material for later use.
If you want to see it that way.
Up to you.
Daily enCOURAGEment... because growth takes guts.
Opt-in for daily emails of encouragement right here, right now.
Did you ever watch Grey's Anatomy? One character, played by Sandra Oh, says of another character, "She's my person."
And this got me to thinking of the relationship and trust that is needed between an entrepreneur/business owner and a copywriter.
The copywriter needs to "get" not only the owner, their mission, their vision, their industry, their business, and business goals but also need to be able to deliver the message that aligns it all clearly and compellingly (compellingly?) for the ideal audience.
You may want a good copywriter. That's understandable.
And I'm not sure that is good enough.
May I suggest you hold out for the right one for you and your business who also has good communication, business, strategic, and copywriting skills?
The right copywriter is going to be your person.
The one you go to, share with, and can count on to deliver that message... the message that not only describes you and your business but also effectively gets the results intended that will advance your business.
If you've got messaging that needs to be written and delivered how will you try to find your (copywriter) person?
Next message, I'll share a few ideas on what to ask, and what to listen for when you interview potential writers and content creators.
Opt-in for enCOURAGEment... because growth takes guts. Daily.
Perhaps you've never worked with a copywriter before. I'm not surprised. It's not something you may want to do either... I get that too.
And... when it becomes time to grow your business again (some more) you may want to look to a professional if writing and marketing don't play a big role in your "Strengths Skill Set".
(For those who have worked with a pro prior to this message, this is a little referral refresher.)
A copywriter can help suss out and connect the dots with your desired customers. She can speak to them in their language for your business. She can do this effectively and concisely in order to grow your email list, refresh and renew previous customers, and to improve sales.
Here's a bit of what you need to bring to a copywriter:
What's the problem?
Not your problem as an owner... your customer's problem.
What ELSE is the problem?
Could be you go deeper into that main problem, or there's a secondary problem that also looms pretty large for your customers.
That's the essence of a beginning. There's plenty more... but this is a fantastic start.
Thinking of you... and writing the words that work,
It was a fun morning.
We (me and my Beloved) took a walk at "the quiet beach", went to the grocery story, made a 2nd cup of coffee, and went to have a quick visit with her moms... all before 11am.
It was fun.
And I am done.
I don't have it in me to be out in public again for the rest of the day.
I spent it all.
"All" being energy, willingness, good humor... general out-and-about capacity. I'm out.
Some people call the quantifying of the above terms in "spoons"... as in, you have only so many spoons in a day, and with each task, a certain number of spoons are depleted (debited?) from the overall daily allotment.
Every day is different, isn't it?
Today doesn't feel like I had many "spoons" to work with... and they seemed to spend really fast.
Because when the visit ended, I got the internal message that I didn't have anymore to give out in public where it is more "people-y". LOL.
No need to push. Or judge. Only register and respect.
This is what I've got for today.
From here on out, for today, I'll be inside.
As long as it's acknowledged and accepted, it's gonna be okay for today.
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This isn't a new question, though there is always another version of this question that comes up... And as I grow in personal development and in business, it feels like the opportunity to ask it comes around more frequently.
Asking the question frequently is helpful.
It keeps me on course and progressing toward what I've said I wanted previously but also to check in and be sure that I STILL want what I've said I wanted.
This question that's in question?
It's a bit of a polishing exercise, really.
An open-ended double-check
A heart confirmation
A dream scan
It's a question that starts most marketing, personal development, counseling, and sometimes personal relationship lessons or exchanges.
Sometimes it feels confrontational
Sometimes it's a pain in the...
And still, it's a valid question too. A good one to keep going back to... because lately, it does keep coming up...
What is the question?
What do you want?
That's it. It's that simple.
My question for you is...
When was the last time you asked it?
Be sure to sign up for daily enCOURAGEment... because growth takes guts.
Opt-in now & I'll see you inside.