Hi. Wendy here with one thing... one tiny thing... about storytelling.
Yes, you have spoken!
This is the beginning of fulfillment on requests for topics!
Allow me to put your mind at ease when I confirm I am not talking
about "novel writing", "fiction writing", or "book writing".
I'm talking about elements, ideas, and this one small thing
to put your attention on when you're sprawled on the couch,
binging popcorn and Netflix.
Notice where a story... or show... picks up and drops off.
Where they leave you, where they pick you back up again.
Every show does this. Every movie does this.
Heck, every book does this, but it's easier for you to notice
in a movie or in a tv show, especially since we're all on
the verge of a weekend :)
What are the exciting moments?
Which moments are they highlighting when they leave you
hanging at the end of a season? (Those jerks!)
Suspense, action, romance... marketing!
Because, my friends, every episode in a season including the last
one BEFORE the cliffhanger is marketing.
The sale of the next episode of the new season?
That, my friends, is in the last minute of the season's final episode.
Conversion for the next season happens in the final
moments of a season finale.
Storytelling in marketing has a lot to do with emotion.
Well, more specifically, a rollercoaster ride of emotions.
Where you leave your audience to fill in the blanks, where you
pick them up again to show them something relevant, poignant,
As we talk in various posts about marketing and storytelling,
begin to go deeper into analyzing the media you already consume.
For now...your main homework is to simply notice.
Enjoy your weekend, m'dears!... I'll be back here on the blog tomorrow.
PS - How would you rate yourself in follow-up systems?
I'm putting an email package together that is focused on follow-up
... because that's where your money is... it's in the follow-up.
PPS - Opt-in for daily enCOURAGEment... because growth takes guts.
Thoughts on self-care and business care for entrepreneurs playing the long game.
Hello hello! Wendy here with what appears to be an easy polling question:
Which one of these would be the best self-care tasks?
Getting a :
I thought I'd choose #1, manicure, every time.
It's the easy one, the fun one.
A manicure is a pleasure, a bit of an indulgence.
Shoot, even if you're not into manicures you might just pick
that over getting a mammogram.
Still, there's an under-shared position I'd like to air regarding self-care.
And it's this:
The best self-care errands are the ones you really don't want to do or feel like doing.
They're inconvenient. They cost money and time.
They might tell you something you don't want to hear...
but then you can't un-hear it when you know about it.
Aggravating. Yes, I am stating that the best self-care can be aggravating.
And it's not just mammograms, really.
It's also chores like fixing the car. Calling about your insurance plan.
Renewing your LLC through the Secretary of State office or
filing your quarterly taxes. Y'know, boring stuff.
Kinda like needing to refresh marketing materials or
business messaging. It's way more fun to talk about (and do)
the next exciting thing. Check out the new social media platform
(and maybe even participate for hours - LOL), watch videos about marketing.
It's hard to refine and polish (and test!) your business's on- and off-line
marketing content. Many just refuse to do it and then forget about it,
which may be why I see so many Copyright 2012s on so many websites.
It's challenging, I completely understand this.
And it IS a big part of regular business care:
keeping the message fresh,
making sure the marketing is working,
making whatever changes are necessary in order to
keep growing and reaching new customers to serve.
The fun stuff to do is also the easy stuff that gets done.
The tougher stuff is what will keep you in better business for longer.
So, let's check in... what's been on your to-do list that you don't want
to do? Something you need to do, but you just don't wanna?
If it's content-related, I can help. Let's talk it out.
I'm on the lookout for you... and for me too.
Thinking of you... and writing the words that work,
Daily insights & enCOURAGEments... because growth takes guts.
Written and sent daily.
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Mine was a flusher.
How was your first month of the year? Several clients and friends expressed that January was kinda on the rough and raw side... not in a good way.
And they, and maybe you, are not alone. I have plenty to say on this topic... having just lived it firsthand.
The first being, "One month is not a whole quarter, and one month of 12 is just that... no more no less."
I'll share a few highlights, a bit about what worked, what didn't, and how January launched first quarter with what seems to be turning out to be a comedy of errors.
Truly, when it comes to living life, sometimes you just can't make this stuff up.
(NOTE: this post may share affiliate codes, meaning, I may make a small commission at no additional cost to you. Thanks for reading!)
There is a fairly happy ending... just so you know... only because I have somehow managed to retain a sense of humor. Keep that in mind as you review the highlights, k? They don't make up a "scintillating drama" and while they weren't life threatening, I simply pose that these were a few things that impacted me in our first month of 2019.
No New Year's Cheer
Pretty much a lackluster emotional start to the year and in a phase of mid-burnout. The year rang in and I was little-impressed, and much less excited, about a fresh new year. I wanted to be excited and pumped... just not the case this year.
I had my plan all ready and a steep little hill to charge up in January (I've been planning since early 4th quarter) and had no oooomph to get me up that dang hill and crossing off my tasks.
Sick, Sick, Sick
There was a 2-week round of sick that happened in our house this January. Fortunately, or not, my partner and I took turns at coughing and being miserable. As the entrepreneur in the house, I was incredibly envious of her being able to call in sick and still get paid.
I ended up feeling behind, when what was really happening was... I wasn't excited about the New Year and I was ill.
Missed my deadlines... ugh
The deadlines I told myself I would hit... well, I missed them. These weren't client deadlines... they were my deadlines. The promises I made to myself. Like, I missed about 70% of them.
Man, that feels awful and disappointing.
And I tried.
Really tried! And this is the funny part... the last week of the month I sat down and made at least 5 videos... all awful!
Can't-make-this-stuff-up awful. And randomly awful.
That's a mark of efficiency, right? LOL.
Lost, found, and the usual suspects
Plus, there was all the usual ins, outs, and what else's that happen each month. Because each and every month, something interesting or unexpected does happen. It just does. Clients decided to move on. New clients came aboard. Our dog Rosie was insistent that I turn up the heater at any given moment.
"Higher. No. Higher, Mama," she'd imply as she bore holes in me from her rug right next to the heater vent. Hey, I can take a hint. What else do I have to do around here, really?
(Yes, that was sarcasm.)
Add it all up and it felt kinda "meh."
I offer this only as evidence that some months just go that way. Even though I was hoping for more vitality and excitement... it just didn't come for me in January. Some January's are like this. That's how this one went.
My life is still full and moving forward. It just wasn't the way I had planned, envisioned, hoped, or dreamed it would be. The miracle? I did get well again and I did retain my sense of humor.
Somehow, and this is a big one... I was able to count about a dozen tiny wins for the month. Fanfare? No. Solid baby steps? Absolutely.
And, y'know what? I'll take it! I'll absolutely take the tiny progress, the bits of growth in my life. Those are real for me. Those are the conductors and conveyors I have activated to carry me and my life forward.
What else came from January?
New insights, for sure. I didn't see them while I was smack in the middle of those 31 days, but looking back through what I accomplished in my planner? There were several firsts... I'm learning and doing more in indie publishing than I ever have in my life.
And! I blogged more for a few different sites than I ever have before. It's a new space for me.
I keep forgetting that I've never been here before. Yet, I frequently think I "should know" the next step, the path forward... like, because I don't (and I really don't!) I think of myself as less-than or not enough... sometimes I even think I'm dumb. And that's just not true or helpful.
The fact is, I'm new. I've never been here before!
Could it be that you've never been where you are before now?
May I suggest the few small things that helped me not only feel better, but give some real perspective... based on evidence?
Okay, here's what helped, that didn't take a lot of time, and you can do it too!
Let's just keep going!
Okay, so January flopped hard for me. It's only a third of a quarter, it's just 1 month of 12. I still have my sense of humour, and I still have work to do. There are resources available: friends, colleagues, clients, and more all around... that's what we have.
Today. Just pick up and keep going... give yourself an easy win... finish something tiny. Take 3 minutes, no more!, and work on your meditation practic... or novel... or stare out the window if you've been a blur these last weeks. Then, just move on.
Thanks for reading! Thinking of you!
Planning can happen aaany time of the year. So, even though it happens to be January, I'm going to be talking about content planning and marketing throughout the year.
Yes, I've been talking about it for years now... but I'll be talking about it here too.
Let's talk about Word of the Year for a sec, as the word -or phrase- you choose will inform your focus, goals, and even content message for as long as you intend to use it.
Now, I've already talked a bit about what my word of the year isn't... and will likely never be, so let's get on to the phrase that will inform the approach for this year:
You may have a single word that zooms in and clarifies precisely what you're going for this year. That is absolutely super!
Where are you in your process?
It could also be that the just-right word or phrase hasn't really landed for you yet. Also, perfectly acceptable. I've been thinking about this Word of the Year thing for weeks now... and am giving myself a rolling 12 months to continue to work toward refining and zooming in on my focus and goals.
Sometimes it just takes me a little more time than the light-speed that others seem to be travelling at all around me. Even though I'm working at my own pace, I am still making lots of progress, while being true to myself and respectful of a process that actually works for me.
Beginning again, right in the middle.
When you know it's time to take yourself on...when the time, effort, willingness and circumstances align and place a solid boot in your back to take the next, scary step.
Yeah. We're there.
It's unknown, exciting, frustrating and there's a sense of abundance all around it that feels safe and somehow familiar too.
Some of it may seem or feel familiar, if you've followed my content development or copywriting work before. That will show up. But it may be in a more personal voice than you'd find on my business site. We'll see how it unfolds.
What's new and coming will be along the lines of :