Planning can happen aaany time of the year. So, even though it happens to be January, I'm going to be talking about content planning and marketing throughout the year.
Yes, I've been talking about it for years now... but I'll be talking about it here too.
Let's talk about Word of the Year for a sec, as the word -or phrase- you choose will inform your focus, goals, and even content message for as long as you intend to use it.
Now, I've already talked a bit about what my word of the year isn't... and will likely never be, so let's get on to the phrase that will inform the approach for this year:
You may have a single word that zooms in and clarifies precisely what you're going for this year. That is absolutely super!
Where are you in your process?
It could also be that the just-right word or phrase hasn't really landed for you yet. Also, perfectly acceptable. I've been thinking about this Word of the Year thing for weeks now... and am giving myself a rolling 12 months to continue to work toward refining and zooming in on my focus and goals.
Sometimes it just takes me a little more time than the light-speed that others seem to be travelling at all around me. Even though I'm working at my own pace, I am still making lots of progress, while being true to myself and respectful of a process that actually works for me.
Word of the Year? It won't be either of these... EVER.
Maybe I'm tired. Heck, maybe I'm cranky... maybe you are too.
Regardless of my mood and fatigue level, I can guar-an-tee that these are the two words that won't ever be (or describe) my own Word of the Year. 2019 & beyond...
These, my friends, are the Nopes:
Nah, nah, nah. I'm over you, Epic.
I'm taking a pass on you, Massive.
Simply weary of the hype
I'm way, way over those. They feel like pump-up words, not only because they're overused shortcuts in marketing, but because they are also non-specific.
Both are looking to inject a sense of hugeness...and excitement too, I think. Maybe even transformation...
But the words are still... vague, general... once the attention-grabbing "huge excitement" has worn off (elapsed time .5 seconds... for me, anyway)... what comes next?
Something else that is, demands, or promises, something else that is "massive" or "epic".
These are the current promises in marketing terms... and I'm just not buying them (or using them).
This is something I was reeeally sensitive to when I wrote my first nonfiction book, Always Anxious. I believe I used each of those words one time, both in quotes, as above.
Have you noticed the use of these terms in your own feeds and day-to-day work?
Over and over. And over again.
I'm so done.
Did I mention I was D-O-N-E? LOL ;)
Instead of "launching" into this new set of 12 months, I think I'm opting in to the word "merge".
Something more specific and something I can develop more easily and with less stress. Less hype. More sustainable, non-dramatic action. How does that approach sound to you?
You ready for the approach I'm adopting for this year? It might be helpful & of use to you too.
It's all here... 1 click away :) See you there.
Hey! Do you have a word or phrase for the year?
I'd love to know what you've got cooking for this year.
Please share in the comments below, won't you?
I'm still developing my plans and ideas for the next set of 12 months... but I'd like to share the above "unlocking" question: What CAN I do?
The magic is in the emphasis... did you spot it? ;)
I'd be delighted to send you a vinyl sticker of your own! I had a bunch made up to share with friends and clients... hey, that could be you?
I'll be sharing more about how this question, the Batched Task Sheet, and other assorted goodies work in this space, so stay tuned. But for now, why not click, fill out the form, and let me send you the goods... erm, goodies :)