I talked with a potential client earlier today. This person had worked with several copywriters in the past, had taken multiple courses in copywriting and online marketing, and was still struggling with her messaging.
This was not the first time I had heard this sort of story.
One thing I heard that I've been thinking about was her insistence in talking about what she has, what she offers, and the things she provides.
Not one word was spoken about what her customers wanted.
This, my friends, is one of the problems. And likely a large, grisly chunk of why she has struggled with her copy.
It's a subtle shift... and one of the most critical in storytelling, selling, marketing, and copywriting.
Are you talking about what you have or what they want in your business messaging?
One way to take an initial look is to search for the number of times your copy mentions "me", "we", "I", "mine", "us"... you get the idea.
Thinking of you,
When you wake up with a good song in your head, what does that do for your whole day?
Bear in mind, it's gotta be a GOOOOOD song... what does it do for your whole self?
Mind, body, and spirit?
For me, it feels like a fresh start, a first rain...
My day rolls out in front of me like a clear canvas begging for loud color and a few first swipes with a well-used brush.
There is a freshness.
Which seems to lend a kind of readiness to take on the day.
This is unusual.
I don't wake up with songs in my head and heart every day... it's a rare occurrence (hence the real estate I'm giving it in my daily message).
I'm no Cinderella, frolicking with birds and mice in high soprano in the pre-dawn hours.
And today's wake-up tune is one that surprised me.
It was playing in my mind before I opened my eyes.
The song came out the year I was born...
and I really haven't spent much time prior to this morning listening to it.
It's a little bit of a jangly-pop, Motown-inspired, last-vestiges of the 60's short song.
The lyrics are simple... the message is sweet and has a bit of an... innocence?... to it.
It's also a song of promise... and here it is:
More Than Yesterday - by the Spiral Staircase
Utter joy seems to include the grainy video... beige suits; swingin', slightly sad dance moves, and the happiest tune that's playing in my head this morning.
In your mind, right on time
Have songs ever arrived into your mind, right on time?
Either in the early morning, like in my story above, or during the day or evening?
Do you recall?
This feels like a gift. A sweet upbeat message of promise.
Too fun not to share today! So find and play your song... outloud, so your ears can hear it and drink it in... and let's get after the day TODAY!
Thinking of you,
More motivation is available on the daily...
enCOURAGEment... because growth takes guts.
Opt-in right here, right now.
The word "marketing" is vague, isn't it?
It used to be that marketing meant advertising... but that is no longer the case...
Some think that marketing means social media messaging and videos,
or tri-fold brochures, or business cards...
Those are tools of marketing.
Platforms and spaces for your messages.
Vehicles for your contact info?
But what is your real marketing?
Could your real marketing also be your above-average products or services?
If yes, (and I hope you've said "yes") I'd like to plant a seed for future thought now...
How will you improve your services and products
over the next 12 months in order to improve your marketing?
Customers are smart and getting smarter about purchasing.
Access to data is greater. There are creative people who are developing better options and faster solutions.
So how will you improve your services?
I invest in education and specialty courses (lately email)... but you can also ask your customers what it is they would like, love, or no longer need in your product lineup.
This is a tough one, so who you ask is going to be important here.
I work with a coach who is upbeat, a leader in his field, a delight to talk to, with a sense of humor. He also knows immediately how to share feedback and suggestions in a way that I can hear him and hear his message without taking it personally.
His critiques make me a better writer. Give me more to look for in terms of tools, options, approaches, empathy, and sensitivity.
Making my business better is better for me, my clients, my community. This is a win.
And critiques are tough.
I need gentleness and humor in shining a light on where I can improve.
And I didn't ask for critiques until I found the person I could not only respect but hear.
These may spark a start... there are many options to choose from...
I only ask that you begin considering how you will improve in the next year.
What sounds fun? Intriguing?
What are you curious about in your craft?
It's not a bad thing that there is always room for improvement.
It's just a question of how...
How do you want to improve your business and the quality of your marketing?
When you do one, you'll accomplish both.
Lotta love & thinking of you,
Your daily dose of enCOURAGEment is ready when you are.
Opt-in for enCOURAGEment... because growth takes guts.
Been working ON my business today... and not just in it.
And if you're not yet familiar, allow me to share a wee bit on the concept before I go into gush-mode about how satisfying and fulfilling it is!
Working on the business is about longer-term visions for your business. It's about business planning, streamlining, documenting, marketing, and systems development.
For some, this could mean, "all the stuff that needs to be done that actually structures and sustains your business."
It could, at the same time, mean, "All the stuff you keep meaning to do"...
Or even "All the stuff you just don't want to do."
For me, it comes to daydreaming (alias visioning) and capturing on paper, what else my business could be doing.
It's a complex and comprehensive topic... but it can be narrowed to a few priorities.
For example, in today's 90-minute on-my-business session, I ...
* Created a training video for my assistant about how I wanted a new task to be completed
* Wrote a few fun ideas down for future email messages
* Did some of my own marketing to-do's
* Added to my Standard Operation & Procedure doc (SOP)
I feel rejuvenated.
I put things together that really fed and nourished this entity called My Business.
It's going somewhere! I am doing it.
It did have a cost... those 90 minutes needed my time investment and some focus.
The session required a relaxed mind and some real thinking today. It was awesome!
And now it feels like I've "been paid" a 2nd wind ... after 4pm!
How often do you work on your business? And how do you feel after a session?
Daily enCOURAGEment is definitely available. Growth takes guts... and that's what the daily info is all about... support, ideas, positive mindset, and more.
So, opt-in now for daily enCOURAGEment... because growth takes guts.
I just ate something new and spicy today.
Something I wouldn't normally try...
specifically, a kimchi quesadilla with a new friend down near the water taxi on Alki Beach.
Something new, nearly every day, is a good thing.
It doesn't have to be "big-stakes new"... just new for you.
It adds to your experience in life. It can also wake you up if you happen to be in a rut, or bored, or a bit depressed, or even...just ever-so-slightly unwilling.
See if you can coax yourself into some kind of safe, yet unknown, new experience.
The new things (the new experiences, really) make for all new material for you.
If all experience, good or bad, makes for material to be used later, then what can be new for you today?
That's what I like to live by. It helps me to re-frame (and move through) some of the unpleasant experiences as well. You may have heard me say, "this will be great material... later" or "this will be hilarious someday... not today". All to the good. All to useable experience.
And all material, when you think about it, may be used in marketing, connecting, or sharing in business or in better communication in your personal affairs. Or, yes, both.
So, what's new?
What CAN be new?
Like, no-cost new too... just for today.
Below are a few ideas to start with... I'm sure you will come up with more.
1. Explore a new street, or drive/ride/walk-thru an unfamiliar neighborhood.
2. Take photos with a new filter or camera app.
4. Pick up, try, and share a new fruit or food you've never tried before
5. Look out a window you've never looked out of before.
6. Lookup a new word in the dictionary, or find a synonym for a current favorite term.
One silly example
I was in Las Vegas YEARS ago and the friend I went with was determined to sit in every lobby and community space chair in the hotel during our stay. Even the elevator bay chairs on every floor, all of the lounge chairs by the pools (yes, more than 1 pool!)... I was annoyed with her... but it fit the bill to try something new. She sat in every seat to see what she could see.
If you're expecting to find something new or different, I'm sure you will.
You'll be on the lookout, awake, alert, and will likely spot a few other new things as well.
More material = more life well lived. Go get it.
Opt-in for daily enCOURAGEment... because growth takes guts.
I write & deliver via email... yes... every day. You're invited to check it out... always invited.
Sunday Night... and here we go :)
A note about expectancy... and the active stance of
being on the lookout for goodness.
Or prosperity. Or abundance.
Or new clients.
Heck, even a new kitten.
There is plenty of whatever it is you are seeking
to be had this week.
It is always there.
And there is always more.
The key is to be awake, alert, and expecting it.
We do tend to find what we are looking for, don't we?
So, as we prepare for the week ahead...
What exactly are you
on the lookout for this week?
What are you expecting to find this week
for your business and for yourself?
Expecting enCOURAGEment this week?
Great! Daily doses are availble... & delivered daily.
Opt-in now for enCOURAGEment... because growth takes guts.
Real quick, before the day runs out on me... a question...
What kind of boomerangs have you been throwing today?
I'll back up and give you some context...
Latest book I've been taking in has been Lead the Field
by Earl Nighingale...
And it's actually his question.
His way of sharing that whatever it is we send out in a day
is what will be coming back to us.
Another way of talking about karma, I suppose...
with more ooph
(because I think it may take something to throw a real boomerang).
So, it's been a full Saturday... what have you been able to send out
that is on its way back to you?
Being clear about what we send out is one way to
be present to the day,
claim what has or hasn't happened,
and be in expectation for what is to come.
Now, I want to note one thing about this boomerang exercise.
What you didn't throw could also be really important.
It could be that you did not hurl a boomerang of malice, jealousy,
anger, fear, pettiness... or some other negative aspect.
That is something I'd consider a win.
Food for thought.
This message is a little later in the day for me...
but it's about to be out... and...
I'd love for you to consider it as a boomerang of love, and friendship, and tenderness.
I hope you got it... and you'll send it back out soon too.
Daily enCOURAGEment is available toooo youuuuu! Did you know?
Opt-in now.... because growth in business and in life takes guts.
Wendy here with one thing... one tiny thing... about storytelling.
You ready for another nugget?
Storytelling is about specifics... even in your marketing.
Whether it's videos, posts, web updates, even print collateral...
when you are zooming in on a pain point, symptom, fear, desire,
outcome, or result you'll be more effective when you use get into
Not ALLLLL the details to where you are slowing down the cadence
of the flow, but you'll want to paint pictures with colors, shades, and
tones of specific details.
Blue? What kind of blue? Saturated, classic navy blue? Speckly-fresh robin's
egg blue? Aquamarine? Ocean on a sunny day?
A clear blue that somehow changes between green and blue with every blink?
Dynamic? Fast or slow? Steady or erratic?
It adds dimension and emotion when you can bring your reader into this
kind of action.
Choose your moments that you zoom in on in your stories... slow them
down so your reader doesn't miss the moment.
Go back to every piece of media, either published or streaming, and see
if you can spot more specifics at critical moments.
Enjoy your weekend, m'dears!... I'll see you here again tomorrow.
Opt-in for daily enCOURAGEment... because growth takes guts.
Written expressly for owners and entrepreneurs. Daily.
Please, for the love of all things content-holy, please don't ever
use any kind of general variation on the following in your emails or
social media posts.
Please don't ever announce, as though it were the most awesome
thing ever, don't EVER say...
The real estate of a subject line is just way too valuable. You tank every
opportunity of getting any message opened with a line like that.
Would you name a blog post or title an article with that kind of vague
Or, how many of these blander-pants posts do you open, and actually expect
to find value?
I am e-begging you now... don't ever do it.
Pinky-promise me you won't!
I mean it. Don't ever do it.
And if you do, from this moment going forward, don't tell anyone
you know me or work with me...
Those are the words that don't ever work.
Thinking of you,
Yes, get content prompts, tips, short funny stories, and enCOURAGEment delivered to your inbox daily. These e-notes are not written ahead. They are new and fresh each day, written specifically for entrepreneurs, owners, and freelancers.
Opt-in right here, right now.
Annnnd we're back. Frankly, I'm not sure how long this message
is going to be today... it's been an interesting evening and morning so far...
Y'see, I've been prepping for a "procedure"... it's a new-to-me appointment
I get to experience now that I'm 50.
Know which one I'm talking about?
One more hint... it requires a.. clean digestion tract...
miles of clean guts... mostly upper and lower intestines and colon.
Yes. There it was. A colonoscopy.
And it hasn't been a "bad" experience...
more interesting than bad, I suppose.
Here's where I'm hoping to be helpful...
and don't worry, I won't get graphic ;)
Especially for creatives, writers, and those in sales...
If every experience can be a way to gain common ground,
then every experience has value in being observed.
Being the observer when I was drinking 3 gallons of salty
electrolytes made it easier to do... because I also took on the
game of observing everything about it.
The more you can observe, the more value you can bring...
the more dots you can connect... the more insight you can derive...
With deep or regular observation, you may also be more clear
in your offers, more specific in your terms, and possibly even
more compassionate in your day to day dealings.
All I know is... this appointment later this morning is already
proving valuable. Everything (everything!) can be material for later use.
If you want to see it that way.
Up to you.
Daily enCOURAGEment... because growth takes guts.
Opt-in for daily emails of encouragement right here, right now.