Don’t worry. Writing your business newsletter is do-able and worthy of your effort. A business newsletter is a marketing tool, yes. And more.
as a brand amplifier
as a reminder vehicle
to promote special notices & education
You may use it for more (or less) as it’s appropriate for your client base. But there's more you need to know...
Permissions & R-E-S-P-E-C-T Let’s talk about the folks who arrive at your site, who may want to receive news & updates about your business but they may not be clients yet. These people are getting to know your business...they are test driving you by receiving your content.
These are the people interested in you, your message, your business and your offerings.
You, as a business person, want to collect & retain their contact info order to communicate with them directly.
The people who sign up to receive information from you make up your audience (aka, your list). They are sharing their email address ... and this is a sign of trust.
They're giving you permission to send crafted, relevant email missives to them - because they are interested in what you are doing.
This is not a small thing. Permission is a reach toward you & your business in trust.
Respect for their personal information is vital if you want to keep a client, turn a lead into a new customer and grow your relationship.
Why do I need a email sign up list? As mentioned before, it’s a marketing & branding tool that communicates the same way with all who are on your list who open your messages.
It’s a consistent vehicle and once designed, your audience will begin to recognize as yours.
Where to begin? Services with templated newsletter design & functionality do exist & you may have heard of them - some even for free, up to a certain number of emails you'll be sending or names on your list.
Reputable examples I use are: MailChimp, Infusionsoft, AWeber.
Of the three, MailChimp is the easiest and least expensive platform to get started on:
Generous "freemium" base, so you don't pay for their services until you have a couple thousand email addresses.
Drag & Drop functionality, suitable for code-phobes (like me).
A good selection of pre-designed templates that are still customize-able for your business.
It's easy to import your existing info from a few kinds of spreadsheet files & other programs.
Caveat: Since you don't really "pay to play" until you have a healthy list, you have no "skin in the game" to incite you to use it. (Marketing is notoriously blown off anyway, so having a free service may be used as an excuse to keep blowing it off. My advice? Resist.)
If you're nervous or not confident in your computer skills, this is the platform I recommend to my clients.
Infusionsoft & AWeber Source one, sign up get to know the software.
Choose or create a simple but compelling design and stick with it. Put your own name & email on your list to continually receive it (try to read it as a viewer, not the owner). Import all client info that you have permission to send to...and keep your list growin’.
Ready for those 3 tips I promised? Read on!
*PS: If you have questions about which service would be best/easiest for you & your business, gimme a shout & I can share further so you can make the right decision for you...based on your computer savvy &
Copyright 2011-2018 wendy sloneker All Rights Reserved. <3