Info from social platforms about your industry -and even your brand, company and team- can be garnered and proactively dealt with ...when you have the right tools.
Social analytics using listening tools share insights you might not get on your own, day-to-day. They may, and possibly should, assist in shaping your content strategy.
You may be familiar....
Google Analytics is used by many a small business to track website activity. There are social platform tools that do the same sort of thing for social platforms.
There are a number of tools available, each with price & service ranges (from free on up to robust, in all the ways).
Some tools are platform specific (e.g. Topsy measures Twitter). Others can give info on a range of platforms, based on search requests (e.g. HootSuite offers reports that examine Facebook Likes and demographics and another that will " Overlay social link clicks and website visits from Google).
Beyond trending
It's a good idea to put your ear to the web. Consider putting a 20 minute "check in" on your calendar, as frequently as weekly or as infrequently as quarterly. Call it industry research. Call it info-stalking, just do it. You might be surprised as to what you learn.
Check in, listen in for specifics about your industry, and certainly your company.
A good habit
The proactive nature of this check in puts you ahead of the curve in terms of damage control and heightened customer service. Awareness. Attention.
Listening in is a kind of investment that will
There's more, but those alone might give you some peace of mind in terms of content creation and strategy.
Let me know when you're ready to listen in and we'll talk about appropriate tools for your business.
Social analytics using listening tools share insights you might not get on your own, day-to-day. They may, and possibly should, assist in shaping your content strategy.
You may be familiar....
Google Analytics is used by many a small business to track website activity. There are social platform tools that do the same sort of thing for social platforms.
There are a number of tools available, each with price & service ranges (from free on up to robust, in all the ways).
Some tools are platform specific (e.g. Topsy measures Twitter). Others can give info on a range of platforms, based on search requests (e.g. HootSuite offers reports that examine Facebook Likes and demographics and another that will " Overlay social link clicks and website visits from Google).
Beyond trending
It's a good idea to put your ear to the web. Consider putting a 20 minute "check in" on your calendar, as frequently as weekly or as infrequently as quarterly. Call it industry research. Call it info-stalking, just do it. You might be surprised as to what you learn.
Check in, listen in for specifics about your industry, and certainly your company.
A good habit
The proactive nature of this check in puts you ahead of the curve in terms of damage control and heightened customer service. Awareness. Attention.
Listening in is a kind of investment that will
- yield industry information you mightn't otherwise get
- allow you to navigate through your social spaces more easily
- inform your choices about content production based on your audience's feedback
There's more, but those alone might give you some peace of mind in terms of content creation and strategy.
Let me know when you're ready to listen in and we'll talk about appropriate tools for your business.
