There aren't always words.
It's a pretty simple idea. I hired a graphic artist to create a logo for a project and we looked at a Pinterest Board I'd created specifically for "look and feel" of this project.
It was fun to put together - and got me thinking about the brand image I wanted to convey before I shared it with him.
Mind you, I did not create the board, share it, say "Good Luck and Go For It."
Nope. The board was just a conversation starter. I specified what drew me to an image. He asked specific questions.
Overall, it was a tight design with a short turnaround.
This method worked for me.
Might work for you too!
BTW - I'd LOVE to know if & how this DOES work for you and your designers....Bestest to you, w