Elevator Pitch - aka: "...a powerful statement for your target audience that describes you, your company, or
your products, boiled down to just 25 to 35 words.*"
An elevator pitch (EP) is designed - yes! designed! - to engage the audience to ask for more information about your business, works, art, project....whatever the pitch is designed around.
Why Should I Digitize This?
It's ideal to offer an EP in person, certainly. AND it's a great piece of content for your Home or About page, or a meaningful tidbit for your multimedia resume. Easy to embed or link and it's short, short, short!
How Do I Get Started?
There are EP templates aplenty circulating on the interwebs. Search via term: Elevator Pitch Template, and voila! A list! Pick a few you like (many are free, some are not), answer the questions and then start editing ruthlessly and creatively to get to the heart of your matter...
Consider Delivery Options
30 seconds can seem like an eternity when the content is boring or irrelevant. What mode will be the most "edu-taining" and leave your viewer wanting more info? Would audio make sense? Do you have images or clips on hand that would complement the words?
What's in your "line drive?" Photo: **
Even When You HAVE a Day Gig
Got tenure somewhere? Or a couple years in, in a place you love? It's still a good idea to have an EP prepped and polished in your back pocket. Jodi Glickman, author of Great On the Job, tells the story of a summer associate who made some serious career headway with her elevator pitch here.
Contact info at the end, with an invitation to your viewers to use it! The point of designing an elevator pitch is to inform and invite your audience to come closer and to continue a conversation. Isn't it?
*This description was found on the MS Office template file.
**Photo credit: a quick & dirty composite of free images from www.123life.com and http://youngelevator.com. I am serious - a gluestick was required.